In the introduction of better and faster technology, people are now using their devices more than ever. It’s all about accessing everything in a snap and getting the information across from one person to another or from a business to a consumer. One of the trending channels in the marketing industry is the QR code

QR (Quick Response) Codes can be read and understood by mobile devices. Marketers have used this in billboards, magazines, web pages, and any other marketing material. QR codes can provide more information about the product or service without a sweat, and the information quickly goes to the user’s device.

Basically, QR codes promote interaction and engagement through the mobile phone. This type of marketing strategy enables businesses to transfer information to the user. Nowadays, users are done with anything that’s slow and time-consuming. It’s all about being instant and fast, especially in the world of marketing.

Below are some ways you can maximize QR codes to monitor the performance of your marketing campaign properly:

1. Direct customers to a landing page/website

Scanning a QR code can lead to a signup page or any landing page/website. This removes the hassle of going through the process of accessing the website and navigating your way around the page.

Make sure that you use a unique URL matched with your QR code to measure it accurately.

2. Dial your business number

In business conferences, you’ll surely engage and interact with a crowd. If you use QR codes for your booth or station, then interested business partners can just scan the code and receive your business details such as your business contact number. Sometimes, you can even tweak the QR code to dial the number on the receiver’s phone directly.

3. Send a message

This is exciting because the user will only receive the message once the QR code has been scanned. Sending messages through QR codes benefits SMS marketing the most. It can be used for sales, user support, on-request product upgrades, and opt-in SMS registration.

4. Send an email

Much like sending messages, QR codes for sending emails will help you read and monitor data for newsletters, email marketing, and your email’s performance rates (e.g. open and bounce rates).

Aside from that, the user can also continue reading the said the email on his mobile phone by scanning the QR code. In this manner, your email will be accessible on any platform.